When personalized service becomes a rigid demand, how can brands use CRM to optimize their business models in the post-pandemic era? When personalized service becomes a rigid demand, how can brands use CRM to optimize their business models in the post-pandemic era?photo credit: shutterstock key agent key agent Key Agent is a content area where Key Review Network communicates its brand image and expresses corporate social responsibility with readers. The content is produced by the BRAND STUDIO team. Subscribe to authors Favorite job email list this article The amount of a cup of coffee per month, support the birth of good ideas, and enjoy a better reading experience. support now What we want you to know is With the evolution of the digital age, personalized services are increasingly valued by companies from all walks of life. This article takes various services derived from digital CRM systems as examples to explain how PChome applies "MarTech" in personalized services and the various roles it plays. key role. With the change of the community privacy policy of iOS14, the traffic bonus brought by digital advertising in the past has subsided, and the conversion rate brought by tracking user habits and interests has gradually decreased. Coupled with the impact of the epidemic, the number of online consumption With the explosive growth, consumers are paying more attention to personalized services than ever before. Therefore, the wave of "re" digitalization is coming. "MarTech" (technology marketing) has become an important tool for the digital transformation of brands. How to use the digital CRM (Customer Relationship Management) system Understanding consumer needs and formulating marketing strategies is a major challenge for brands. Starting with people: the past has gradually been unable to meet the needs of consumers in the current market, and consumers are paying more and more attention to personal experience.