In 2021, the concept of data-driven growth has become b2b email list more and more mature, and CDP has become the highlight of enterprises' data-driven business growth. For a long time, Linkflow has continued to pay attention to the digital growth of consumer brands, and through the powerful docking and data integration capabilities of the low-code customer data platform, it has successfully helped new brands such as UNISKIN and Super Patch to quickly practice global consumer data management and refined operations. Improve consumer operational capabilities.
The DTC model rides on the wind, and the new b2b email list brand changes rapidly DTC stands for Direct to Consumers, sometimes written as D2C, which means "direct-to-consumer", which refers to a business model in which brand manufacturers sell goods directly to consumers without going through intermediary sales channels. The DTC model originated in the United States around 2010, and first appeared in categories that were not responsive enough to the market but extremely profitable, such as glasses, shavers, and mattresses.
These categories are often dominated by established companies, which hold the resources of traditional sales channels, but their products do not meet the real needs of consumers. These industries urgently need a revolution in business models. Founded in 2010, Warby Parker can not only make achievements in the glasses e-commerce channel that many people thought was unreliable at the time, but also achieved a valuation of 120 million US dollars in one year of business. Dollar Shave Club, a men’s razor brand established in 2012, took Gillette’s 30% market share in the U.S.