Marketing lessons from online dating A high-quality site with simple design and gorgeous pictures will help you make the right first impression. Trust me, customers will notice. You want people to be wowed when they visit your site and feel the need to get in touch with you right away. That will only happen if your site looks good. 2. Only Focus On Who You’re Compatible With Most dating sites have a section where you can list what you want and what you’re looking for. You’ll find people looking for everything from a serious monogamous relationship to someone looking for a third wheel in their polyamorous relationship.
Most people out what they want and then completely ignore looking at what the other person says they want. They spread their net Whatsapp Database too wide, trying to woo everyone they think is moderately attractive instead of focusing on who they’re actually compatible with. marketing lessons from online dating Whole Foods is “America’s Healthiest Grocery Store.” Their audience is people who want organic, fresh food, not those who want it cheap. Online marketing is no different. Your campaigns should be focused on connecting with your exact target audience.
Your marketing is going to get you much better leads when you focus on the exact target audience you want to serve. Trying to do everything for everyone will just make you mediocre and prevent you from connecting with the kind of customers you really want to work with. It’s why the best restaurants have a small, focused menu that all fit within one cuisine instead of a small book like the Cheesecake Factory. Do what you do really well, and focus on the people who are actively looking for that instead of the people who are only kind of sort of a fit.